Is repurposing the same as duplicate content?

No. Duplicate content is identical or near-identical text appearing at multiple URLs on the same domain or across domains — which can cause Google to consolidate or ignore pages. Repurposing produces genuinely different outputs: different length, different structure, different framing for each platform. A blog post turned into a 5-tweet thread is not duplicate content. Copy-pasting the same 800-word article onto Medium, LinkedIn, and your blog is. The rule: if a reader can tell it's the same content just pasted elsewhere, it's duplicate. If it's been restructured for the new platform, it's repurposed.