What is content repurposing?

Content repurposing is taking one piece of content — a blog post, video, podcast episode, product update — and reshaping it into multiple formats for different platforms. Instead of writing a separate announcement for email, Twitter, LinkedIn, Reddit, and a changelog, you write it once and adapt the structure, length, and tone for each destination. Done well, it extends the reach of your work without proportional effort. Done poorly, it's copy-pasted content that ignores how each platform actually reads.