How do you repurpose a blog post?

A blog post has three natural repurposing paths. First, atomize it: pull the 5-7 key insights and turn each into a standalone social post (LinkedIn, Twitter, Reddit). Second, reformat it: the intro becomes a newsletter blurb with a link, the main argument becomes a Twitter thread, the conclusion becomes a LinkedIn post with a question to drive comments. Third, reframe it: the same blog post can become a changelog entry if it announced a feature, an email announcement for new subscribers, or a podcast talking point. The mistake most founders make is copy-pasting the blog content verbatim onto LinkedIn — that's not repurposing, that's cross-posting, and it underperforms on every platform except the one the content was written for.