Should I hire a content repurposing agency or use a tool?

Agencies make sense if you publish high-volume, high-stakes content (podcasts, webinars, weekly long-form) and want human editorial judgment on every output. Expect $2k-10k/month. Tools make sense for founders and small teams who ship updates regularly and need consistency more than perfection. A tool costs $20-100/month and produces outputs in seconds. The honest split: if your content is your product (you're a media company), hire humans. If content supports your product (you're a SaaS founder announcing updates), use a tool. Most founders are the second case.